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Here, people do not go to the malls to only buy stuff they need or to do shopping. They visit malls to hang out with friends in the cafes, for example, or watch movies in the mall’s theatre. Sometimes, malls are also the objects for photography for those who enjoy taking pictures. Therefore, even with the growing number of online shops, shopping malls in Indonesia are not exactly threatened by that. The malls are able to provide various kind of entertainments for visitors thus the added value and purpose for the people. In the US, according to Fantoni, Hoefel, & Mazzarolo , shopping malls these days are facing the same problem, which is related to the existence of online shops.
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- Given the lack of ability to inspect merchandise before purchase, consumers are at higher risk of fraud than face-to-face transactions.
- The novelty dimension may keep consumers exploring a shopping site, whereas the complexity dimension may induce impulse purchases.
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- Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app.
- However, merchants face less risk from physical theft by using a warehouse instead of a retail storefront.
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Such trend also forces malls to think of a new way so that people still want to visit the malls. Before, people in the US went to the mall or department stores because they have something to buy. These days, the numbers of people visiting the mall dropped because they would rather buy stuff online, especially due to their busy lifestyle. Customers are attracted to online shopping not only because of high levels of convenience, but also because of broader selections, competitive pricing, and greater access to information. Subsequently, risk and trust would also are two important factors affecting people’s’ behavior in digital environments.
However, criminals are constantly responding to these developments with new ways to manipulate the system. Even though online retailers are making efforts to protect consumer information, it is a constant fight to maintain the lead. It is advisable to be aware of the most current technology and scams to protect consumer identity and finances. Most companies offer shipping insurance in case the product is lost or damaged. Some shipping companies will offer refunds or compensation for the damage, but this is up to their discretion. One of the great benefits of online shopping is the ability to read product reviews, written either by experts or fellow online shoppers.
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Data collection techniques used observation, interview and documentation. The theory used in this research is the theory of consumer society or Consumer Society developed by Jean Baudrillard . Where Baudrillard explains the essence of a consumerist society is a society that does not use the substance of the commodities, and the public uses the symbolic value and mark value called hyper-reality. The results of this study indicate that the development of technology has a role in the choice of symbolic value and sign value by individuals in consuming commodities. So culmination by Baudrillard is society no longer consume goods, but consume symbolic and sign.