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As the revenues from online gross sales continued to grow considerably researchers identified different types of internet buyers, Rohm & Swaninathan 4 identified four categories and named them “convenience shoppers, variety seekers, balanced patrons, and store-oriented buyers”.

Services sometimes provide a reduction or cash again in your subsequent purchase however users are signed up to a month-to-month cost and a few have complained the phrases and value are not clear. Whereas it could be straightforward to check the bottom price of an merchandise online, it will not be easy to see the total cost up front.

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By Bigmom