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Daraz, the Nepali shopping store, brings a whole new concept by showcasing a number of famous brands under one roof. Not only does it fulfill clothing necessities of both men and women but you can also shop for all kinds of appliances like air conditioners, heaters, refrigerators, LED TVs and a lot more. Simply select your favorite brand like Samsung, Apple, HP, Huawei, Dell, Canon, Nikon, etc and get yourself the best electronic items. Students are one of the people who pay attention to online shop and online shop become favorite place of student in shopping. The orientation of this research is on student consumptive behavior in online shop at University of Muhammadiyah Malang. The research method used is qualitative approach and research type is descriptive.

While it may be easy to compare the base price of an item online, it …