When spending cash online is as simple as clicking one single button on Amazon it is difficult to curb impulse purchases and hold your price range in check. He believed that videotex , the modified home TV expertise with a simple menu-pushed human-pc interface, was a ‘new, universally relevant, participative communication medium — the primary because the invention of the phone.’ This enabled ‘closed’ company data programs to be opened to ‘outside’ correspondents not only for transaction processing but also for e-messaging and data retrieval and dissemination, later referred to as e-enterprise 6 His definition of the brand new mass communications medium as ‘participative’ interactive, many-to-many was basically different from the traditional definitions of mass communication and mass media and a precursor to the social networking on the Web 25 years later.
For example: If in case you have opened an account for yourself in the iTunes, Apple or Google …