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  • These websites or apps are designed to enable customers to browse through a companies’ products and services on tablet computers and smartphones.
  • Many larger stores use the address information encoded on consumers’ credit cards to add them to a catalog mailing list.
  • One advantage of shopping online is being able to quickly seek out deals for items or services provided by many different vendors .
  • Shopping malls were built originally as, like its name, a shopping place.

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However, criminals are constantly responding to these developments with new ways to manipulate the system. Even though online retailers are making efforts to protect consumer information, it is a constant fight to maintain the lead. It is advisable to be aware of the most current technology and scams to protect consumer identity and finances. Most companies offer shipping insurance in case the product is lost or damaged. Some shipping companies will offer refunds or compensation for the damage, but this is up to their discretion. One of the great benefits of online shopping is the ability to read product reviews, written either by experts or fellow online shoppers.

Data collection techniques used observation, interview and documentation. The theory used in this research is the theory of consumer society or Consumer Society developed by Jean Baudrillard . Where Baudrillard explains the essence of a consumerist society is a society that does not use the substance of the commodities, and the public uses the symbolic value and mark value called hyper-reality. The results of this study indicate that the development of technology has a role in the choice of symbolic value and sign value by individuals in consuming commodities. So culmination by Baudrillard is society no longer consume goods, but consume symbolic and sign.

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Such trend also forces malls to think of a new way so that people still want to visit the malls. Before, people in the US went to the mall or department stores because they have something to buy. These days, the numbers of people visiting the mall dropped because they would rather buy stuff online, especially due to their busy lifestyle. Customers are attracted to online shopping not only because of high levels of convenience, but also because of broader selections, competitive pricing, and greater access to information. Subsequently, risk and trust would also are two important factors affecting people’s’ behavior in digital environments.

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