Before the days of social media and online advertising, independent businesses were reliant largely on foot traffic coming into their stores, print media reviews and word of mouth marketing. Now, in the digital age, customers can access a wealth of information prior to making a purchase.
When it comes to food businesses, this creates a huge opportunity, especially for small, local brands. With the right marketing strategy and creative branding, every food business has the opportunity to successfully reach new customers and increase sales and revenue. With that in mind, here are 3 easy ways you can market your food business online.
There are many ways in which you can market your business and products online, yet one of the lesser known ways is content marketing. This aspect of marketing is all about establishing authority online and creating helpful content in regards to your business and products.
The more content you publish on your website, the better authority your website will get and the better your search rankings. One of the best ways to start content marketing is through engaging and keyword optimised blogs which you can add to your website regularly.
Another way in which you …