Month: July 2018

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How to remain relevant in a fast-paced industry

We live in a world filled with ever-changing consumer trends and fads. With tastes moving faster than before, it can be hard to keep up, especially if you are looking at creating a start-up based on the current popular fields in the industry. However, it is not impossible, and many new businesses thrive off new trends. So, how can we build a successful business based on novelty items that could go out of fashion at any moment?

  1. Research the trend

If you’re looking into creating a business based around a trend, the chances are you have an idea about the product you’re looking to market. From here, you should research your potential competitors and make a note of how they operate – giving special attention to the aspects that you feel you could do better. Ask yourself the questions: How long have they been operating? What is their current selling price? How long has it been since the trend came into fashion?

This is relevant for products where their will always inevitably be an end date; such as the merchandise created for events such as the Olympics, Music Tours, and the World Cup. Eventually, all will end and then the consumer will move onto the next edition, or a new trend. From this, you can gage how much time to spend on the trend and govern the resources you use.

  1. Reviewing your trend target market

In order to get the most out of your business, you should find the target market and monitor their consumer behaviour. For example, if you’re looking at a trend like “fidget-spinners” you’ll be aware that the target market is going to be children and office workers. You’d then look at various methods as to how you will get the message across to them about the new product. In this case, TV advertisements and internet ads would be a great idea. For product trends such as “glitter makeup”, teenagers and young adults would be the main target market, especially during the summer when there’s an increased need for festival glitter. Reviewing your market is a vital part of getting your product to reach these audiences.

  1. Entering the market

As fads usually have a short lifespan, you’ll need to gain access to the market quickly. Too much time taken in the planning process could result in the consumer moving on to the next trend without the opportunity of seeing your product. For such a monumental task, it is essential you have the right backing behind you. Raising capital before you embark on your journey is crucial to ensure you can purchase the raw materials and invest in marketing methods. The best way to enter the market quickly and efficiently is to prepare a marketing plan, largely based on the way in which your competitors entered the market. You should have this information from your research into the trends.

  1. Raising awareness

Perhaps one of the most important elements of remaining relevant in a fast-paced industry is raising awareness of the product you’re trying to sell. It would be pointless creating a fantastic product if the consumers never get to see it. Raising awareness through social media can be a key way to get your product seen, sites such as Facebook and Instagram are still very much relevant when it comes to marketing.

  1. Keep up the good work

The climb to the top has never been easy, and so you should be prepared to work fast. This could mean early mornings and late nights. Time is never going to be on your side if you’re trying to infiltrate a market full of fad trends, so having a strong worth ethic is crucial if you want your business to succeed.

  1. In the long run

Depending on the trend and its relevance, you may be fortunate enough that it stays around for a while. Cosmetic surgeons have experienced a sharp increase in consumers looking for lip injections – a trend started on social media that has in fact proved it is here to stay. If your product was always designed with a short lifespan, then expecting longevity isn’t realistic. A sign of a great business is adaptability, so using your initiative to think of fresh ideas to shake up the market once again will ensure your company doesn’t get lost.…

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Essential nutritional supplements for women on the go

For those of us on the go, our busy schedule often means that we don’t care for our bodies as much as we should by taking the time to consume a healthy balance of foods, or even enough food, to ensure that we are getting the nutrients that our bodies crave and need to stay healthy. Sometimes, our hectic lives mean that we need a little help to get the right nutrients into our bodies so that we can stay active and on the go. Below are a list of essential nutritional supplements that you can take to ensure that your body is getting all it needs and to give you a boost and keep up with your busy schedule.

Vitamin D Supplements

Vitamin D is a nutrient that is vital to the function of our bodies. It is responsible for helping to keep our calcium and phosphate at healthy levels to help keep our bones, teeth and muscles strong. The main source of Vitamin D comes from the Sun which penetrates the skin and provides us with this vital nutrient.

Public Health England recommends that everyone should take Vitamin D supplements, especially in autumn and winter when we are naturally exposed to less Vitamin D. By consuming Vitamin D, our mineral levels are kept at healthy levels to keep our bones and muscles healthy and reduce the likelihood of us becoming susceptible to diseases such as head disease and arthritis.


Naturally, women lose considerable amounts of iron during their menstrual cycle each month which puts us at a higher risk than males to becoming iron deficient. As the best source of iron is red meat, vegetarians also are more susceptible to a lack of iron. Iron is vital to the function of our bodies as it is the substance in our red blood cells that carries oxygen and nutrients from our lungs to our vital organs. If we don’t have enough iron in our bodies, we become what is known as anemic where our vital organs can be starved of oxygen, causing us to develop breathing problems, fatigued and weak. For those of us with busy lifestyles, we can often forget how a lack of iron could stop us in our tracks, therefore, it is important to ensure we maintain our iron levels with supplements to help us to keep up with the fast pace of life.

Probiotic Supplements

To ensure our immune system stays fighting fit and to help protect us from being wiped out from a nasty bout of the common cold or a more serious infection, we need to ensure that we keep our gut healthy. Most of the immune cells in our body are located in our gut and increasing the probiotics in our bodies, either via foods such as yoghurt or cheese or through taking probiotic capsules, is a great way to strengthen our immunity. Probiotics help to restore the “good” bacteria in our guts to keep it healthy and functioning the way that it should.…

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A Guide to Wearing Activewear Outside of the Gym

It’s not the worst thing in the world, but sometimes people wearing the gym gear out of the gym can look a little bit too casual. There are a few rules to follow so you don’t look like you couldn’t be bothered getting ready in the morning, here’s a look at some tips for pulling off gymwear daily and avoid a mens loungewear look for the gym.


Sadly, regular fit joggers in a fleece material can usually look baggy and doesn’t help the look, buying a slim fitted pair shows more intention to your look. Usually darker colours are best, as joggers aren’t the main attraction, they’re used to define both trainers and the top you’re wearing. If you do find a pair with a print on them, whether it’s a camo design or something more technical for the gym, matching them up with plain tops and trainers is the best idea so the look isn’t too overbearing.


Unless you have just been to the gym, picking out some lifestyle trainers rather than running shoes helps show off the intentional style. Running and athletic trainers are built differently, their sole intention is support and comfort during a run, whereas lifestyle trainers usually look better and are designed to highlight your feet.


Though neon colours are common in the gym and for general exercise, they don’t work for the athleisure style. Tops are all about personal preference, heavy branding or plain work well for the style, matching up your fitness clothing is great for making the style look intentional. A lot of gymwear brands are offering longline t-shirts currently, they seem to be more of a fashion garment rather than fitness related. With longline tops, they work well on their own or underneath a dark tracksuit to offer a block colour effect, you’ll be able to see the t-shirt under a muscle fit hoody or jumper and it offers a block divide between the hoody and joggers.

Mix Function with Fashion

Gym gear is meant to look functional and ready for heavy use, picking out joggers and a muscle fit hoodie that looks both fashionable and ready for a workout really helps the style work. It’s also key to know the occasion you’re wearing it for, shopping, going for a coffee or seeing a movie are all acceptable and it’s not a Standish look. However, trying to brave gymwear for an evening meal usually doesn’t work too well.

Naturally, picking the premium gymwear brands helps tailor the style for most occasions and the gym. If you are unsure, clothing brands tend to fashion together streetwear outfits for you to incorporate into your own style so that’s the easy option if you’re still unsure about a few things!…